Inside and Science Fiction Advertiser

It's complicated.

To begin with, Inside was published by Ron Smith and Cindy Smith. In 1954 it was merged with another fanzine, Science Fiction Advertiser and the merged fanzine was called Inside and Science Fiction Advertiser. Smith took over SFA's subscriptions which greatly expanded Inside's readership. In 1957, it became Inside Science Fiction and ceased publication in 1958.

Inside and Science Fiction Advertiser won the 1956 Best Fanzine Hugo (and was nominated again in 1957.)

In 1962 the reins were turned over to a neofan Jon White and Leland Sapiro, who published two issues (in 1962 and 63) and then re-titled yet again with the Summer 1964 issue, this time as Inside-Riverside Quarterly (named after Jon White's prestigious Riverside Drive address), using a stockpile of material that Smith had left him.

Jon White published only two issues and, subsequently, it was under the sole editorship of Sapiro. See the entry for Riverside Quarterly for the rest of the story.

The first issue is mimeographed, approximately 5x7", undated, 50 pages plus covers, cover by Claude Hall and Fernie Nevarez. Contents include fiction ("Return from the Stars" and "Look Up" by William L. Freeman, "The Ides of March" by Claude Hall, "The House That Jack Built" by Cedric Clute Jr., and "Horror" by Jullian Webb) and features (Editorial, Letters, Spotlighting the Author, Discussions, a Voting Blank, and two poems: "The Science Fictioneer's Creed" by Gautama Buddha and "Man Seed" by Miles McAlpin). Illustrations by Hall, Nevarez, and Greg Beisel. Clute went on to be the impresario behind the Magic Cellar, a night club in San Francisco frequented by fans and professionals during the 1970s.

Issue	Date	Pages	Notes
1.1		50	editor is Ron Smith
1.2		50
3	September 1953	32
4	January 1954	32
5	May 1954	32
6	November 1954	36
7	January 1955	40
8	March 1955	40
9	May 1955	48
10	July 1955	48
11	September 1955	62
12	November 1955	44
13	January 1956	48
14	March 1956	44
15/49	May 1956	40	SFA merged in
16/50	September 1956	74
17/51	March 1957	40
52	October 1957	64
53	September 1958	64
1	October 1962	34	Jon White becomes editor with Ron Smith as assistant editor; Still titled Inside, but issue numbering restarted at 1
2	June 1963	56	Final Jon White issue
	Summer 1964	42	Now titled Inside-Riverside Quarterly (See Riverside Quarterly for subsequent issues

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