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(Did you mean the Sam Long fanzine?)

A typewriter's keyboard arrangement is called QWERTYUIOP from its first line. Typewriter keys were deliberately arranged to interfere with typing speed, since early typewriters were apt to jam if typed on too fast.

From Fancyclopedia 2, ca. 1959
Typewriter etaoin shrdlu. Ted White used QWERTYUIOP as a publishing house name, and at one time ('56-58) it seemed that at least 50% of all published fanzines appeared with this frank. He has steadfastly disregarded suggestions that it should be qwertyuiop ½ or ¼, for abbreviation is a recognized privilege of fan publishing houses.