Heroic Fantasy

Heroic Fantasy is the modern name of a sub-genre of fantasy previously called Sword & Sorcery.

It was the dominant kind of fantasy between the weird fiction era typified by Weird Tales and (ending in the 40s) and the era of high fantasy which began with the spate Tolkien imitators perpetrated by Del Rey Books starting in the 70s.

Heroic Fantasy often featured mighty-thewed barbarian heroes and sorcerers (who were more often than not unfriendly, and were consequently hewed down by the aforementioned MTBs). Some of the main writers of S&S were Robert E. Howard, L. Sprague de Camp, Fritz Leiber, and Lin Carter. The fanzine Amra was intellectual home to the movement, which met annually at Worldcon with the muster of the Hyborian Legion.which chronicles the tales of heroes in imaginary lands.

L. Sprague de Camp's Literary Swordsmen and Sorcerers: The Makers of Heroic Fantasy was published by Arkham House in 1976.

http://www.sf-encyclopedia.com/entry/heroic_fantasy (IA) SF Encyclopedia entry