SF Expo was intended to be a professionally-run sf convention "a professional convention run by professionals" which was scheduled to be held in Manhattan at the New York Hilton hotel on June 25-29, 1976. It was intended to be annual, sometimes billing itself as "SF Expo '76". (Amusingly, their logo looked like it was "SEXpo".)
The convention promised an amazing list of big names, including Isaac Asimov, Ben Bova, Lin Carter, Hal Clement, L. Sprague de Camp, Gordon Dickson, Edmond Hamilton, Barry Malzberg, Frederik Pohl, Mack Reynolds, Norman Spinrad, Gahan Wilson, and Roger Zelazny. It appears to have been an attempt to create a Dragoncon-like commercial enterprise (well before Dragoncon, of course) but more focused on sf.
At first, SF Expo spoke of paying authors to speak and organizing charter flights to New York which would be hosted by pros. They also planned a convention prozine. But as the convention planning proceeded, these plans all seem to have been dropped.
It apparently badly over-reached and failed, and the convention was cancelled. According to reports, about six weeks before the convention, the New York Hilton informed them that because of the Star Trek convention fiasco, daily attendance would be limited to 8000 people (!). Since this was below what SF Expo planned for, they pulled out of the Hilton and tried to move to the New York Coliseum. They reported losing $37,000.
This caused their main backer to drop out and convention finances collapsed. For unknown reasons, they waited until just eight days before the scheduled convention to notify their members of the convention's cancellation — far too late for most of the foreign authors and fans who were coming.
On the weekend of the failed con, Berkeley Books held a party for overseas authors who appeared, including Ted Tubb, Les Flood, A. Bertram Chandler, Sam Lundwall plus numerous US authors including George O. Smith, and James Gunn. (James Harvin, the chairman of SF Expo, attended the party and apologized.) The Science Fiction Shop reported that it had "huge crowds" over the weekend, presumeably fans who couldn't cancel their flights. Midwestcon 27 (held the same weekend in Cincinnati) also had an unusually high turnout with people like A. Bertram Chandler attending.
They tried a second time and scheduled a convention (called the Playboy SF Convention, but known to some fans as Bunnycon) for October 22-25, 1976 at the Playboy Great Gorge Resort & Inn in near McAfee, New Jersey. They reported that attendance was 800 to 850, but these were mostly one-day memberships and chairman James Harvin reported that the convention lost "a considerable amount of money".
A report on the convention in Locus by Ginjer Buchanan said that the hotel was impressive, but poorly run and uncooperative with the convention. Programming was so-so with a lot of Star Trek convention-style one-person program items. The huckster room was only part-filled and 90% Star Trek (which was not a problem as there were few customers — some hucksters played frisbee in it.) There were no parties, but a great art show.
After this, Science Fiction Services seems to have faded away.
It's difficult to be sure, but this mess seems to have been the result of honest overshooting rather than fraud. But it was certainly a prime example of the mad optimism which sometimes infects novice con-runners.
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