In a letter to Locus, Reamy said of the bidzine, "We're aiming for a minimum circulation of 5,000. It will carry advertising to help defray expenses. It will be sent free to everybody." When he was queried about the economics of sending out 5,000 copies of a fanzine at no charge, Reamy responded that "We sold $330 worth of ads in it, which will almost pay for it. We hope by the second issue, when people see that we are actually doing it, will bring in enough to pay for all of it. It won't take many more ads to show a profit — which we could use for the bid."
Its first issue was 20 pages and it folded after Reamy dropped out.
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